The Royal LePage Shelter Foundation raised $3.3 Million last year through the contributions of thousands of Royal LePage agents and supporters, making it one of the most significant fundraising results in the nearly 25 year history of the charity. Since inception, the Royal LePage Shelter Foundation has raised an incredible $38 Million in support of women’s shelters and domestic violence prevention programs from coast-to-coast. The Foundation remains the largest public foundation in Canada dedicated exclusively to this cause, just as Royal LePage continues to lead as the only Canadian real estate company with its own branded charity.
“Thousands of the Royal LePage faithful, their families, their clients, and their friends, worked together during this challenging pandemic year to support women and children in desperate need of safe shelter,” said Phil Soper, president and CEO, Royal LePage. Soper was among the 60 Royal LePagers who participated in the 2021 Challenge for Shelter, held this year over multiple days, climbing British Columbia’s Purcell Mountains. This bi-annual fundraiser has raised $3 Million to date. “Our foundation is the largest of its kind in Canada dedicated to eradicating violence in our communities, and supporting the women and children seeking safe shelter and a life free of abuse. Together with hundreds of local shelter partners, the Canadian Women’s Foundation, Women’s Shelters Canada, the Assaulted Women’s Helpline, TD Bank, Sagen and other critically important organizations, we are working to make home a safer place for everyone.”
Violence against women and girls, impacting one in three women worldwide, is one of the most widespread, persistent and devastating human rights violations today. It remains largely unreported due to the impunity, silence, stigma and shame surrounding it, says UN Women. Canadians agree the issue is serious. A recent Environics Institute poll discovered a majority (86% women and 80% men) believe violence against women to be the most serious issue affecting women today. In a time of greater isolation, due to COVID, there have been widespread reports of an increase in intimate partner and other forms of violence, as well as unprecedented barriers for those seeking help.
“Royal LePage offices across Canada partner with local women’s shelters to provide much-needed financial and in-kind support. Funds raised by Royal LePage brokerage offices are raised locally and remain in their communities. What makes the Royal LePage Shelter Foundation truly impactful is that Royal LePage pays all administration costs of the Foundation so that 100 per cent of funds raised go directly towards the cause,” said Lisa Gibbs, Executive Director, Royal LePage Shelter Foundation. “The long-standing relationships in the community between Royal LePage brokers and agents and their shelter partners is a bond, built on commitment and passion for living healthy, happy lives free of violence.”
Support for the Royal LePage Shelter Foundation is a touchstone of identifying as a Royal LePage agent. That’s why, as part of their advocacy and commitment to breaking the cycle of family violence, a growing number of agents donate for every home sold, as part of the Foundation’s commission donor program.
“I know a number of Royal LePage agents who say that the Royal LePage Shelter Foundation is a factor for joining the brand and a point of pride, and I definitely include myself within that group,” said Lisa Suarez, an agent with Royal LePage Lifestyles Realty in Lacombe, Alberta. Lisa was recently presented the prestigious Royal LePage Shelter Foundation Individual of the Year – Alberta award for 2021 in recognition of her considerable fundraising and passion for promoting the Shelter Foundation.
More information about the Royal LePage Shelter Foundation can be found at: www.royallepage.ca/shelter.
TORONTO, February 25, 2022 –According to a recent Royal LePage survey of real estate professionals across the country who specialize in senior living or accessibility, Canadians who wish to age in place consider a main floor that is or can be converted to a single-story unit essential, meaning that if the home is not a bungalow, it can accommodate a bedroom, full bathroom, laundry and kitchen all on one floor. Forty-three per cent of respondents categorized this feature as essential, while 54 per cent marked it as desirable.
“As Canadians enter their golden years, their housing priorities often change, but no one size fits all. Not all seniors are looking for the same home features, but what they do have in common is the desire to choose where and how they live, rather than have that decision made for them,” said Caroline Baile, real estate broker, Royal LePage Sussex, and certified ASA™ (Accredited Seniors Agent). “In addition, they are thinking about their long term needs much earlier than previous generations. Even before retirement, many buyers are thinking about the features of a home that will help them transition into old age with ease.”
Also of great importance to this demographic when renovating or shopping for a new home are an entrance to the front and rear of the property without steps, and a walk-in tub or shower with a wide entrance. Forty-two per cent of respondents say their clients deem these features essential, while another 57 and 51 per cent, respectively, categorize them as desirable. Thirty-eight per cent of respondents say non-slip flooring is essential, while 49 per cent call it desirable.
“Safety and comfort are key considerations. Although they may not need a walker or a wheelchair now, they might someday. If the plan is to stay in their current home longer, it will need to accommodate these potential eventualities.”
Baile added that many middle-aged clients have seen their elderly parents go through a transition that has encouraged them to consider their own needs for the future.
Lowest on the priority list of buyers at the time of purchase, according to Royal LePage experts, are a whirlpool tub (16% desirable, 84% not necessary), lowered countertops and cabinets (3% essential, 46% desirable, 51% not necessary), and an outdoor wheelchair ramp (6% essential, 46% desirable, 48% not necessary).
When asked about the importance of other considerations made by older Canadians looking for a home they can live in longer, 94 per cent of experts say buying close to family is top of mind for this demographic. Also top of mind are buying close to a hospital and community services (88%), walkability to near-by stores and restaurants (86%), and the benefits of living in a condominium (84%). When asked if buying with family is an important factor, nearly two-thirds of experts say no (65%).
“More and more, Canadians are choosing to right-size rather than down-size as they age,” added Baile. “Some mature buyers are looking for a turn-key condominium, so they can spend less time on maintenance and more time traveling after retirement. Others may choose to move from a two-storey home to a bungalow to avoid stairs as they age, or into a multi-generational property that offers the option to live with family. Others will opt to renovate their existing properties to accommodate their changing needs.”
A consumer survey conducted by Leger for Royal LePage last summer found that 52 per cent of Canadian boomers would prefer to renovate their current homes rather than move.
Seventy-four per cent of respondents say older Canadians are increasingly interested in aging in place due to concerns over the high financial cost of living in senior care facilities. Meanwhile, 59 per cent say the reason is in part due to concerns over the safety of senior care facilities, highlighted during the pandemic.
Royal LePage Survey: Canadians aging in place – Data chart:rlp.ca/aging-in-place-chart
About the Advisor Survey
A national online survey of 69 Royal LePage brokers and sales representatives in real estate markets across Canada who are experts in senior and/or accessibility housing, including those with internationally-recognized seniors’ designations, was conducted between February 14th, 2022, and February 18th, 2022.
About Royal LePage
Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of more than 19,000 real estate professionals in over 600 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage Shelter Foundation, dedicated to supporting women’s and children’s shelters and educational programs aimed at ending domestic violence. Royal LePage is a Bridgemarq Real Estate Services Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE. For more information, please visit www.royallepage.ca.
For further information, please contact:
North Strategic on behalf of Royal LePage